Are you overseeing your church’s Facebook account? Then be sure to check out our weekly tip. Follow these tips and you’ll get more engagement and connect with more people in your community.
For this week’s tip I’m sharing a concept that can be a game changer for your church’s level of engagement on social. Let’s take a look how starting conversations on Facebook can really boost your reach!
In this Episode
0:15 Join us over of the Social Church Facebook Page.
0:58 What is your job as a Social Media Manager for your church?
1:05 If someone asked a question on Facebook about your church, what is your role?
1:28 Question Case Study: “What time are your services this week?”
2:25 Why does Facebook exist?
2:30 How does Facebook make money?
2:45 Facebook’s goal is to increase the amount of time we spend on their platform. The role of the algorithm is to show us content that will keep us on Facebook.
3:45 When we understand what Facebook is trying to do, we can understand how to get the biggest reach possible for our church.
4:30 Small improvements over time will increase your reach on social media
5:20 What if your job was not to answer questions? What if your job was to start conversations!
5:40 The #1 mistake churches are making on social media is looking at social as a megaphone for announcements versus a table for relationship.
6:55 When you Facebook sees there are conversations going on around your content, they will send more traffic to it. (Which increases your church’s reach!)
7:15 My recommendation on how to reply. Tag the person, just keep the first name of the tag, add a greeting, answer the question, and then start a conversation.
8:20 When you tag people in your reply they will get a notification.
10:15 When you start conversations on social the impact begins to snowball.
10:52 Change your mindset from answering questions, to starting conversations.
11:06 Churches doing great on social are really good at asking questions to start conversations.
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