In this week’s tip video I share the simple way I measure the effectiveness of a Facebook Post. I’m calling it the 33% rule.
In This Episode
1:20 Organic reach for Pages has continued to decline to as low as 2%
1:30 A lot of church leaders assume that everybody in their Facebook audience sees their church’s posts
1:53 As little as 2% of your Facebook fans may be seeing your church’s updates (Hubspot article)
2:20 My goal for a post is to reach 33% of the audience organically (for free)
3:10 This is a simple way to measure, evaluate, and improve on the fly
4:40 From my testing here are the best types of posts (in order of most reach to least reach): Facebook Live video, video, photo album, link.